SpringFire

CRM & Campaigns

No enquiry disappears.

One pipeline for every enquiry, campaigns to the list you already have, and a website that's actually yours.

What it does

  • Every enquiry — web form, phone, booking, referral — becomes a lead in one pipeline, assigned by rotation or your own rules.
  • Calls, conversations and appointments are recorded against the lead, and appointments become real bookings.
  • Run campaigns across email, SMS, Google posts, push notifications and AI phone calls to audiences built from your own data.
  • Preview and deselect recipients before sending, then see exactly who was contacted and what happened.
  • Templated email from a properly authenticated domain, with replies routed to a human.
  • We build and host your website — four designs, your own domain, first-draft copy written from what you tell us.

What changes

You can finally answer how many enquiries you got last month and what happened to each one.

What it doesn't do

  • SMS replies land in an inbox your team reads; it isn't a threaded two-way conversation.
  • Google reviews are shown inside SpringFire, not replied to from it.

Works with

  • Google Business Profile
  • Email
  • SMS
  • AI Receptionist

Typed once

  • An enquiry becomes a client when they say yes.
  • An appointment booked with an enquiry becomes a real booking in the calendar.
CRM & Campaigns in detail — 4 capabilities

A pipeline so no enquiry disappears

Enquiries arrive by web form, phone, booking, referral and word of mouth. They land in different places and get followed up inconsistently.

Every enquiry becomes a lead in one pipeline, assigned in rotation or by your own rules. Calls, conversations and appointments are recorded against it, and appointments become real bookings. A lead can be about a new prospect or an existing client, so the same pipeline handles winning work and winning more of it.

Nothing falls through, and you can finally answer how many enquiries you got last month and what happened to them.

Campaigns to your own customers

Marketing to people who already know you is the cheapest growth available, and almost nobody does it because it means exporting a list into another tool.

Run campaigns across email, SMS, Google posts, push notifications and AI phone calls, to audiences built from the data you already hold. Preview and deselect individual recipients before sending, then see exactly who was contacted and what happened to each message.

A real campaign in an afternoon, to a list that is already accurate, with proof afterwards of who received it.

A website that is actually yours

Most small service businesses have no website, or one built years ago by someone who has since disappeared and which they cannot edit.

We build and host it. Four designs, thirteen types of content section, sub-pages and your own domain. We draft the first version of the copy from what you tell us about the business, so you start from something written rather than a blank page.

A credible web presence without a web developer, kept current by the person who actually knows the business.

Communications that reach people

Two failures, both invisible until they cost something: email that lands in spam, and customers receiving messages you never meant to send.

Templated email you can customise, sent from a properly authenticated domain, with replies routed back to you so a customer answering a booking confirmation reaches a human. You control exactly which non-essential emails are allowed to send. SMS replies land in an inbox your team reads, so a customer answering a text isn't talking to a dead end.

Messages arrive, replies reach the right person, and nothing goes out that you didn't want sent.

Included, whichever plan you're on. From $50 a month for small teams, $199 flat with 20 user logins included. Unlimited clients.

See it on your own scenario.

30 minutes on a video call, on your questions, on our screen.

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